writing

FEATURED PROJECT:
Compass Pools of Americas Brochure

responsibilities: copy writing & design
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In order to improve brand image and highlight the stunning photography of the parent company's Australian Outback portfolio, I designed the brochure with an inside cover fold out and full bleed images throughout. The content provided from an older piece was refined and simplified to focus on the patented technology and worded in a way that spoke to a higher income corporate client with a focus on ROI, efficiency and image rather than a family-focused client which is commonly targeted by competing pool manufacturers. All photography and graphics were treated with a spot UV varnish for an extremely high gloss. The glossy photography was contrasted by the text regions which featured a soft matte finish for an easy read.

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